Marketing Planning and Strategy (The Dark Side)1 Assignment

Marketing Planning and Strategy (The Dark Side)1 - Assignment Example Through excellent use of promotion tools, an organization can create new product/service needs and influence consumers to spend additionally. Similarly, the tool of marketing can be effectively used to identify the changing consumer needs and to satisfy those needs before losing customers to competitors. Undoubtedly, there is a dark side of marketing. Fraudulent multi-level marketing (MLM) is identified to be a major dark side of marketing. As Manning (2010, p. 367) points out, fraudulent MLM requires high entrance fees or expensive purchases without involving any authentic product or service. Using the concept of MLM and unrealistic schemes, it is easy to trap modern people who wish to become rich effortlessly. Compromising credibility is another dark side of marketing. Today even well established companies market their products and services to customers without disclosing the real benefits and costs. Hidden tariff rates and conditions are increasingly used by companies to attract more customers and to improve sales. Enron Corporation and Worldcom are two prominent examples of companies that have compromised their ethics/values for increased sales and

Based on the writer Assignment Example | Topics and Well Written Essays - 500 words

Based on the writer - Assignment Example Rodger’s case is one event that has shocked the whole world because he was a son of a famous director. He could be going to celebrity parties and hanging out with girls but he was uploading hate speeches on YouTube expressing his rage and anger against girls who had allegedly dumped him (Hamad, 2014). This young man of 22 could not communicate with any other person, let alone the opposite sex. Failure to communicate probably resulted in a violent expression of rage and hate. His parents had already arranged a personal therapist for Roger. Feeling jealousy, rejection and/or depression is almost a normal thing in every teenager’s life. ‘Geeks’ or ‘nerds’ are usually prone to these feelings because they are the ones usually picked on by bullies. But taking out this frustration by killing people is nothing but mental sickness. ‘Jeopardy’ champion, Arthur Chu appeared on Good Morning America and told the world that Roger’s emotional state was ‘normal’ for any nerd except for the murderous actions (Murray, 2014), yet he was severely mentally ill. There is hardly any doubt about Rodger’s motives for his murderous actions; he sent 107,000 word story to his parents, therapist and some others right before he carried out the shooting (Duke, 2014). The debate about his father (famous director) giving him a nice lifestyle is unclear because in his ‘story’ he writes of his financial suffering. He wished he were wealthier. Sometimes wishes can be too far-fetched and other times they are just needs. A prisoner wanting freedom is not really a want, it’s a need. The want for wealth, money, opposite sex and popularity is never ending. Theres no comparison between a prisoner wanting freedom and a person wanting more money. Repressed anger can explode or passively ooze out of the person. It is not only the case with the teenagers or young adults. The story Sweat (1926) by Zora Neale